More Than a Listing, It’s the Details That Matter

Selling a home is more than putting a sign on the lawn. It’s about preparing your home to shine, pricing it right, and marketing it effectively. My clients appreciate that I roll up my sleeves and get involved, from staging advice to managing the small details that make a big impact.

When you sell with me, you get:

Hands-On Staging & Prep: I help you highlight your home’s best features through decluttering, design touches, and professional staging support.
Pricing Strategy That Works: Using local market data, I’ll position your home to attract serious buyers while maximizing value.
Marketing That Reaches Buyers: From professional photos and online listings to open houses and social media, your home will be seen where buyers are looking.
Negotiation Experience: With 21+ years of contracts and offers, I’ll handle the strategy and advocate for your best outcome.

Real Estate Is More Than a Transaction... (16).jpg

Sell Your Home with Confidence

Curious What Your Home Is Worth?

If you’re thinking about selling, or just wondering how your home compares in today’s market - I can provide a personalized home valuation based on your property’s unique features and location.

Every home is different, and online estimates can’t always capture the details that make yours stand out, like upgrades, condition, or neighborhood appeal. My evaluation combines data with local experience to give you a clear picture of what your home could sell for in today’s market.

Whether you’re planning to list soon or just exploring your options, this free report is a great starting point to make informed decisions. Fill out the form below to request your personalized home valuation.

Your Step-by-Step Selling Journey

Selling a home may look like it happens overnight, but there’s a lot happening before the first showing. Here’s what goes on behind the scenes to make sure your property stands out and sells for the best possible price:

1. Initial Consultation & Strategy

Personalized real estate consultation in Sherwood Park & Edmonton to map out your goals and create a winning home selling strategy.

We start with a conversation about your goals, timing, and expectations.

I review your home’s unique features and identify what will appeal most to buyers.

Together, we decide on a timeline and selling strategy that works for you.

2. Market Research & Pricing

In-depth local market analysis and competitive pricing strategies to sell your home faster and for top value.

I complete a market analysis using recent sales, current listings, and local trends.

We set a pricing strategy designed to attract interest while maximizing value.

I provide you with insight on how pricing impacts your days on market and final sale price.

3. Pre-Listing Prep

Hands-on staging, repairs, and decluttering tips to get your Sherwood Park or Edmonton property market-ready.

Staging & Styling: I recommend changes - from decluttering to rearranging furniture - that help buyers imagine themselves in the space.

Repairs & Touch-Ups: I’ll flag simple fixes that can make a big difference (fresh paint, replacing light bulbs, yard work).

Professional Cleaning: A spotless home photographs and shows better.

Curb Appeal Check: The outside is the first thing buyers see, so it has to shine.

4. Professional Photography & Marketing Materials

High-quality listing photos, videos, and custom marketing brochures designed to showcase your home at its best.

I work with professional photographers for high-quality, well-lit images.

If needed, we include video tours, drone shots, or 3D virtual walkthroughs.

I create polished marketing pieces like feature sheets, social media visuals, and MLS-ready descriptions.

5. Online & Offline Marketing Launch

Strategic digital and print campaigns that put your listing in front of qualified Sherwood Park, Edmonton, and area buyers.

Your home is listed on MLS, appearing on Realtor.ca and hundreds of partner sites.

I promote it across Facebook, Instagram, LinkedIn, and Google Business Profile to reach active buyers.

Your listing is also marketed to my network of buyers, agents, and community connections.

6. Showings & Open Houses

Organized private showings and well-promoted open houses that highlight your property’s best features to serious buyers.

I coordinate all showings and provide you with feedback from buyers and their agents.

If we host an open house, I ensure it’s welcoming, safe, and memorable.

I communicate with you regularly so you know exactly how things are going.

7. Offers & Negotiations

Skilled negotiation strategies to secure the strongest possible offer and protect your interests throughout the process.

When offers come in, I review every detail with you. Not just price, but conditions, timelines, and buyer qualifications.

I negotiate on your behalf to protect your interests and get the best possible terms.

8. Closing & Next Steps

Step-by-step guidance through inspections, paperwork, and closing so your home sale is smooth and stress-free.

I work closely with your lawyer and the buyer’s agent to ensure a smooth process.

I provide a seller’s checklist for moving day so nothing gets overlooked.

Even after the sale, I’m here to help with referrals, questions, and your next move.

Real Estate Is More Than a Transaction... (19).jpg

Staging That Sells

A beautifully staged home can mean faster sales and stronger offers. Through my staging business, Third Eye-Design, I offer personalized staging solutions that bring out the best in your home.

From furniture placement to décor and lighting, I’ll help buyers imagine themselves living here, and that emotional connection can be the difference between an offer and a pass.

Learn More

Ready to Sell Your Home?

From staging and prep to marketing and negotiation, I’ll be there every step of the way to make sure your home sells quickly and for the right price.